Maximising Consumer Interactions
Activation
The Breakroom is a site where Retail colleagues could communicate and share experiences with one another. Our mission was to raise awarenesss and increase sign ups to ‘The Breakroom’ by distributing collateral with QR sign up codes.
Performance Measurements
Distribution of QR Cards
Rejection of QR Cards
Retail Stores Visited
Increase Awareness
Impact Insight
Observation insight was recorded and analysed per day to increase success. Mid campaign changes were made to the following factors
• Time of day to visit stores
• Type of store to visit
• Demographic to approach
• Key messaging to communicate
• Demo of site
Results
23% uplift of cards distributed above target
18% less stores visited in Week 2, however 5% more retail staff captured
Cards rejected reduced by 39% between Week 1 – Week 2
Share of voice overall increased by 2.7% between Week 1 – Week 2, showing increased awareness
London
1st Floor
27-33 Bethnal Green Rd
E1 6LA
Los Angeles
600 N Brand Blvd #520
Glendale
CA 91203
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289 Culver St S
Lawrenceville
GA 30046
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3800 N Central Ave Ste 460
Phoenix
AZ 85012
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WeWork
7 Rue De Madrid
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Potsdamer Platz
Kemperplatz 1
Berlin Mitte
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