Givenchy

Maximising Sales

Activation

Sales based activity for Givenchy L’interdit perfume in shopping centres

Performance Measurements

Increase brand awareness

Provide a positive consumer engagement

Increase sales

Impact Insight

• Re-training of team mid event, to help hit sales benchmark

• Inclusion of a purchase incentive mid campaign to increase engagement

• Reduced ‘Live Hours’ 12.00 – 20.00 to match peak footfall

Results

London
1st Floor
27-33 Bethnal Green Rd
E1 6LA

Los Angeles
600 N Brand Blvd #520
Glendale
CA 91203

Atlanta
289 Culver St S
Lawrenceville
GA 30046

Phoenix
3800 N Central Ave Ste 460
Phoenix
AZ 85012

Paris
WeWork
7 Rue De Madrid
75008

Berlin
Potsdamer Platz
Kemperplatz 1
Berlin Mitte
D-10785

Vienna
Gertrude-Frohlich-Sandner Strasse 2
1100 Wien