Givenchy
Maximising Sales
Activation
Sales based activity for Givenchy L’interdit perfume in shopping centres
Performance Measurements
Increase brand awareness
Provide a positive consumer engagement
Increase sales
Impact Insight
• Re-training of team mid event, to help hit sales benchmark
• Inclusion of a purchase incentive mid campaign to increase engagement
• Reduced ‘Live Hours’ 12.00 – 20.00 to match peak footfall
Results
Sales increase by 427% from week 1 to week 3
Engagement levels scored 13% above the target rate
Engagement levels increased 23% from week 1 to week 3
Cost saving of 6% across the project
London
1st Floor
27-33 Bethnal Green Rd
E1 6LA
Los Angeles
600 N Brand Blvd #520
Glendale
CA 91203
Atlanta
289 Culver St S
Lawrenceville
GA 30046
Phoenix
3800 N Central Ave Ste 460
Phoenix
AZ 85012
Paris
WeWork
7 Rue De Madrid
75008
Berlin
Potsdamer Platz
Kemperplatz 1
Berlin Mitte
D-10785
Vienna
Gertrude-Frohlich-Sandner Strasse 2
1100 Wien